In 1994, Loro Parque consolidated its firm commitment to environmental work through the creation of Loro Parque Fundación, an international non-profit organization specializing in the conservation and protection of species of parrots and marine mammals, among other animals, which are in danger of extinction.

Each year, thanks to Loro Parque's funding of the Foundation's operational costs, 100% of the donations received go directly to in situ and ex situ conservation and/or education projects. Thus, "100% for nature" is not only a slogan, but goes much further: it is a reality.

Its numbers and results speak for themselves: more than 19.6 million US dollars invested in more than 160 projects on five continents, and 9 species of parrots directly saved from imminent extinction.

In addition, Loro Parque Fundación maintains a firm commitment to the marine biodiversity of the Canary Islands and dedicates a significant part of its resources to its protection through projects with Loro Parque Fundación and the Poema del Mar aquarium, which in 2017 began its successful journey in the city of Las Palmas de Gran Canaria.

A clear example of the Foundation's work is the release of the six specimens of the Lear's Macaw (Anodorhynchus leari) born in the facilities of the Loro Parque Fundación and moved last August to Brazil, for their reintegration into nature, as they have managed to adapt to the harsh conditions of their habitat in the Caatinga and already fly in the wild. The parrot is one of the most important projects of the Foundation, which has managed to move its category on the Red List of the International Union for the Conservation of Nature (IUCN) from "critically endangered" to "endangered".